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	<title>Comments on: A Word to Mobile Marketers: Dumb it Down.</title>
	<atom:link href="http://emersondirect.wordpress.com/2007/11/05/a-word-to-mobile-marketers-dumb-it-down/feed/" rel="self" type="application/rss+xml" />
	<link>http://emersondirect.wordpress.com/2007/11/05/a-word-to-mobile-marketers-dumb-it-down/</link>
	<description>A convergence of marketing, technology and media</description>
	<pubDate>Thu, 03 Jul 2008 23:15:37 +0000</pubDate>
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		<title>By: nige</title>
		<link>http://emersondirect.wordpress.com/2007/11/05/a-word-to-mobile-marketers-dumb-it-down/#comment-1635</link>
		<dc:creator>nige</dc:creator>
		<pubDate>Fri, 11 Apr 2008 06:00:44 +0000</pubDate>
		<guid isPermaLink="false">http://emersondirect.wordpress.com/2007/11/05/a-word-to-mobile-marketers-dumb-it-down/#comment-1635</guid>
		<description>thanks  I was looking at running a campaign on the mobile myself using &lt;a href='www.mozes.com' rel="nofollow"&gt;Mozes&lt;/a&gt; and this does help. A lot.</description>
		<content:encoded><![CDATA[<p>thanks  I was looking at running a campaign on the mobile myself using <a href='www.mozes.com' rel="nofollow">Mozes</a> and this does help. A lot.</p>
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		<title>By: Rich Eicher</title>
		<link>http://emersondirect.wordpress.com/2007/11/05/a-word-to-mobile-marketers-dumb-it-down/#comment-1013</link>
		<dc:creator>Rich Eicher</dc:creator>
		<pubDate>Thu, 13 Dec 2007 22:36:10 +0000</pubDate>
		<guid isPermaLink="false">http://emersondirect.wordpress.com/2007/11/05/a-word-to-mobile-marketers-dumb-it-down/#comment-1013</guid>
		<description>No Forms? I disagree.

There are only two types of forms which accept human input that are user friendly on a mobile device. Im not talking about checkboxes or select fields.

These two forms are 
1) Enter Zipcode to receive localized infomation 
2) Enter phone number to get some SMS or MMS or Signup for an alert.

Why only these two? What about an email address? NO, becuase there is no scripting to to validate and its difficult for a user to type in the @ and . for an email address.</description>
		<content:encoded><![CDATA[<p>No Forms? I disagree.</p>
<p>There are only two types of forms which accept human input that are user friendly on a mobile device. Im not talking about checkboxes or select fields.</p>
<p>These two forms are<br />
1) Enter Zipcode to receive localized infomation<br />
2) Enter phone number to get some SMS or MMS or Signup for an alert.</p>
<p>Why only these two? What about an email address? NO, becuase there is no scripting to to validate and its difficult for a user to type in the @ and . for an email address.</p>
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	<item>
		<title>By: Fully Charged</title>
		<link>http://emersondirect.wordpress.com/2007/11/05/a-word-to-mobile-marketers-dumb-it-down/#comment-812</link>
		<dc:creator>Fully Charged</dc:creator>
		<pubDate>Fri, 30 Nov 2007 10:58:25 +0000</pubDate>
		<guid isPermaLink="false">http://emersondirect.wordpress.com/2007/11/05/a-word-to-mobile-marketers-dumb-it-down/#comment-812</guid>
		<description>Nice article. You say a lot of things that are in common with what Bango and .mobi say about mobile marketing - it's good to see people thinking about this now. There are some good comments worth checking out on http://forums.bango.com. 

Bango have also just come out with a strange but cool new PC widget called a Bango button - it lets you publish photos and music to handsets from a PC website without needing to develop any mobile sites. Check out http://www.myspace.com/moonlife for a good example. I always said 80's synth pop was on the way back! :-)</description>
		<content:encoded><![CDATA[<p>Nice article. You say a lot of things that are in common with what Bango and .mobi say about mobile marketing - it&#8217;s good to see people thinking about this now. There are some good comments worth checking out on <a href="http://forums.bango.com" rel="nofollow">http://forums.bango.com</a>. </p>
<p>Bango have also just come out with a strange but cool new PC widget called a Bango button - it lets you publish photos and music to handsets from a PC website without needing to develop any mobile sites. Check out <a href="http://www.myspace.com/moonlife" rel="nofollow">http://www.myspace.com/moonlife</a> for a good example. I always said 80&#8217;s synth pop was on the way back! <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /></p>
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	<item>
		<title>By: Kiss Me Daily</title>
		<link>http://emersondirect.wordpress.com/2007/11/05/a-word-to-mobile-marketers-dumb-it-down/#comment-738</link>
		<dc:creator>Kiss Me Daily</dc:creator>
		<pubDate>Tue, 27 Nov 2007 13:33:37 +0000</pubDate>
		<guid isPermaLink="false">http://emersondirect.wordpress.com/2007/11/05/a-word-to-mobile-marketers-dumb-it-down/#comment-738</guid>
		<description>A kiss is all we need. :)</description>
		<content:encoded><![CDATA[<p>A kiss is all we need. <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p>
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		<title>By: alex avery</title>
		<link>http://emersondirect.wordpress.com/2007/11/05/a-word-to-mobile-marketers-dumb-it-down/#comment-615</link>
		<dc:creator>alex avery</dc:creator>
		<pubDate>Thu, 22 Nov 2007 10:17:01 +0000</pubDate>
		<guid isPermaLink="false">http://emersondirect.wordpress.com/2007/11/05/a-word-to-mobile-marketers-dumb-it-down/#comment-615</guid>
		<description>Nice post. In Australia, we're just getting into mobile, but it's frontier days. I've just fired up my blog to try to 'keep it real'. Your post really nailed it for me. Kudos. Dugg, Stumbled and Netvibed. peace. alex</description>
		<content:encoded><![CDATA[<p>Nice post. In Australia, we&#8217;re just getting into mobile, but it&#8217;s frontier days. I&#8217;ve just fired up my blog to try to &#8216;keep it real&#8217;. Your post really nailed it for me. Kudos. Dugg, Stumbled and Netvibed. peace. alex</p>
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		<title>By: Carnival of the Mobilists #99: Time to Give Thanks? &#171; Ubiquitous Thoughts</title>
		<link>http://emersondirect.wordpress.com/2007/11/05/a-word-to-mobile-marketers-dumb-it-down/#comment-341</link>
		<dc:creator>Carnival of the Mobilists #99: Time to Give Thanks? &#171; Ubiquitous Thoughts</dc:creator>
		<pubDate>Mon, 12 Nov 2007 06:13:15 +0000</pubDate>
		<guid isPermaLink="false">http://emersondirect.wordpress.com/2007/11/05/a-word-to-mobile-marketers-dumb-it-down/#comment-341</guid>
		<description>[...] Meyer, at Emerson Direct Marketing Observations issues A Word to Mobile Marketers: Dumb it Down. He makes a case for keeping web sites designed for mobile devices simple, specific, and easy to [...]</description>
		<content:encoded><![CDATA[<p>[...] Meyer, at Emerson Direct Marketing Observations issues A Word to Mobile Marketers: Dumb it Down. He makes a case for keeping web sites designed for mobile devices simple, specific, and easy to [...]</p>
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		<title>By: Mobile Marketing - Keep it simple &#187; Mobile Zeitgeist</title>
		<link>http://emersondirect.wordpress.com/2007/11/05/a-word-to-mobile-marketers-dumb-it-down/#comment-265</link>
		<dc:creator>Mobile Marketing - Keep it simple &#187; Mobile Zeitgeist</dc:creator>
		<pubDate>Wed, 07 Nov 2007 21:30:49 +0000</pubDate>
		<guid isPermaLink="false">http://emersondirect.wordpress.com/2007/11/05/a-word-to-mobile-marketers-dumb-it-down/#comment-265</guid>
		<description>[...] es aber doch etwas genauer wissen m&#246;chte, auf was man dabei unbedingt achten sollte, dem seien diese  Anregungen von Marc Meyer an&#8217;s Herz gelegt.    Verfasst am 7. November 2007 22:30 &#124; Thema: Mobile MarketingGelesen: 1 [...]</description>
		<content:encoded><![CDATA[<p>[...] es aber doch etwas genauer wissen m&#246;chte, auf was man dabei unbedingt achten sollte, dem seien diese  Anregungen von Marc Meyer an&#8217;s Herz gelegt.    Verfasst am 7. November 2007 22:30 | Thema: Mobile MarketingGelesen: 1 [...]</p>
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	<item>
		<title>By: Mobile Zeitgeist</title>
		<link>http://emersondirect.wordpress.com/2007/11/05/a-word-to-mobile-marketers-dumb-it-down/#comment-264</link>
		<dc:creator>Mobile Zeitgeist</dc:creator>
		<pubDate>Wed, 07 Nov 2007 21:30:48 +0000</pubDate>
		<guid isPermaLink="false">http://emersondirect.wordpress.com/2007/11/05/a-word-to-mobile-marketers-dumb-it-down/#comment-264</guid>
		<description>&lt;strong&gt;Mobile Marketing - Keep it simple&lt;/strong&gt;



In fast jeder Lebenslage l&#228;&#223;t sich das KISS-Prinzip, &#8220;Keep it Simple and Stupid&#8221;, anwenden. Auch bei der Erstellung mobiler Webseiten. Wer es aber doch etwas genauer wissen m&#246;chte, auf was man dabei unbedingt achten sollte,...</description>
		<content:encoded><![CDATA[<p><strong>Mobile Marketing - Keep it simple</strong></p>
<p>In fast jeder Lebenslage l&#228;&#223;t sich das KISS-Prinzip, &#8220;Keep it Simple and Stupid&#8221;, anwenden. Auch bei der Erstellung mobiler Webseiten. Wer es aber doch etwas genauer wissen m&#246;chte, auf was man dabei unbedingt achten sollte,&#8230;</p>
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