Comments on: Customer Acquisition in Social Media Marketing http://emersondirect.wordpress.com/2008/02/26/customer-acquisition-in-social-media-marketing/ A convergence of marketing, technology and media Thu, 03 Jul 2008 23:22:25 +0000 http://wordpress.org/?v=MU By: Predictive analytics based CRM Analytics http://emersondirect.wordpress.com/2008/02/26/customer-acquisition-in-social-media-marketing/#comment-1728 Predictive analytics based CRM Analytics Tue, 20 May 2008 05:10:55 +0000 http://emersondirect.wordpress.com/?p=287#comment-1728 We can also utitlize data analytics for customer acquisition and customer retention. They have proved to be very beneficial for companies in core verticals such as insurance, retail and banks. With enormous amount of data available on web, companies can utilize data mining along with predictive analytics to analyze site visitors and optimize their customer acquisition strategy. We can also utitlize data analytics for customer acquisition and customer retention. They have proved to be very beneficial for companies in core verticals such as insurance, retail and banks. With enormous amount of data available on web, companies can utilize data mining along with predictive analytics to analyze site visitors and optimize their customer acquisition strategy.

]]> By: Interesting Posts You May Have Missed » B2B MarCom Writer Blog http://emersondirect.wordpress.com/2008/02/26/customer-acquisition-in-social-media-marketing/#comment-1631 Interesting Posts You May Have Missed » B2B MarCom Writer Blog Thu, 10 Apr 2008 11:40:03 +0000 http://emersondirect.wordpress.com/?p=287#comment-1631 [...] context by reading David Meerman Scott’s post.) He sent me a link to a rather excellent post, Customer Acquisition in Social Media Marketing by Emerson Direct, that talks about how to determine the success of a social media / viral [...] [...] context by reading David Meerman Scott’s post.) He sent me a link to a rather excellent post, Customer Acquisition in Social Media Marketing by Emerson Direct, that talks about how to determine the success of a social media / viral [...]

]]> By: emersondirect http://emersondirect.wordpress.com/2008/02/26/customer-acquisition-in-social-media-marketing/#comment-1619 emersondirect Mon, 07 Apr 2008 16:46:20 +0000 http://emersondirect.wordpress.com/?p=287#comment-1619 Michael, I agree with you, agreeing with me. I'm finding that there are more experts out there spouting their take on what consumers want and what marketers know, when the reality is most experts and marketers never bothered to ask, or have never really "done" it to the extent that they really know, whats up. Especially when it comes to Social media. Now more than ever, social media is a part of our lexicon and yet...it's talked about like DB cooper and the Loch Ness. We all know something about, but no one really knows for sure, and the ones that do know, don't have time to share. Or do they? Michael, I agree with you, agreeing with me. I’m finding that there are more experts out there spouting their take on what consumers want and what marketers know, when the reality is most experts and marketers never bothered to ask, or have never really “done” it to the extent that they really know, whats up. Especially when it comes to Social media. Now more than ever, social media is a part of our lexicon and yet…it’s talked about like DB cooper and the Loch Ness. We all know something about, but no one really knows for sure, and the ones that do know, don’t have time to share. Or do they?

]]> By: Michael A Brown http://emersondirect.wordpress.com/2008/02/26/customer-acquisition-in-social-media-marketing/#comment-1618 Michael A Brown Mon, 07 Apr 2008 16:29:11 +0000 http://emersondirect.wordpress.com/?p=287#comment-1618 Hey Marc ... excellent post! You nailed it! Some marketers think they can approach me and win my business with tactics they happen to think are very cool: “social networks,” “viral marketing,” “blogging,” and so on. And while I respect those media, they do not “wow” me as much as their purveyors may believe. To me, the “wow!” comes not from the marketing medium, but from relevant, timely content that provokes and inspires a positive response. In the business model that informs my professional life, that is the definition of good direct marketing. Moreover, the communication theorist Marshall McLuhan was wrong: the medium is not the message. The message is the message. The medium may be cool, but a “yes” and closed business are even cooler. Michael A Brown Business To Business By Phone www.michaelabrown.net Hey Marc … excellent post! You nailed it!

Some marketers think they can approach me and win my business with tactics they happen to think are very cool: “social networks,” “viral marketing,” “blogging,” and so on. And while I respect those media, they do not “wow” me as much as their purveyors may believe.

To me, the “wow!” comes not from the marketing medium, but from relevant, timely content that provokes and inspires a positive response. In the business model that informs my professional life, that is the definition of good direct marketing.

Moreover, the communication theorist Marshall McLuhan was wrong: the medium is not the message. The message is the message. The medium may be cool, but a “yes” and closed business are even cooler.

Michael A Brown

Business To Business By Phone
http://www.michaelabrown.net

]]> By: emersondirect http://emersondirect.wordpress.com/2008/02/26/customer-acquisition-in-social-media-marketing/#comment-1507 emersondirect Wed, 27 Feb 2008 15:02:23 +0000 http://emersondirect.wordpress.com/?p=287#comment-1507 Chris great point. I think paying for performance based on deliverables might be the only way it works. The benchmarks perhaps being spaced a month apart. The issue though, traffic is one thing and might be the goal if its a branding issue but sales is another. Thanks for commenting! Chris great point. I think paying for performance based on deliverables might be the only way it works. The benchmarks perhaps being spaced a month apart. The issue though, traffic is one thing and might be the goal if its a branding issue but sales is another. Thanks for commenting!

]]> By: 258marketing http://emersondirect.wordpress.com/2008/02/26/customer-acquisition-in-social-media-marketing/#comment-1506 258marketing Wed, 27 Feb 2008 03:57:28 +0000 http://emersondirect.wordpress.com/?p=287#comment-1506 Making social media marketing tangible is tough. Keep focused on the deliverables. The internet can track advertising better than any other form of media. Set benchmarks and talk "pay for performance" and it helps. Great blog. Making social media marketing tangible is tough. Keep focused on the deliverables. The internet can track advertising better than any other form of media. Set benchmarks and talk “pay for performance” and it helps.

Great blog.

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