David Armano of Crtical Mass has a blog that I really enjoy. It’s called Logic+Emotion. Today I just ran through a great slide show presentation that was derived from something he said:
“We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize.”
Wow, this is so inspiring. I’m amazed on the clarity with which you show the amazing transition that’s taking place on the Internet and in the marketing (and beyond marketing) world.
I believe this transition in the long run also will affect the role money plays in Micro Interactions as well.
I explain more about it here (the best I can ;-))
http://www.halinagold.net/marketing/?p=59
I’m not sure about the wording but I think it would make sense to add something about that on your list(slide 55). Or am I flying too high now?
Thanks for the inspiration!
Halina